(Sam Altman OpenAI)

The ads caused an immediate stir, prompting OpenAI’s CEO Sam Altman to post a lengthy response on social media. He explained that ads are necessary to support free services and promised they would be clearly labeled, separate, and never interfere with conversations. However, he also fiercely criticized Anthropic’s ads as “dishonest,” called its business model elitist, and even labeled his rival “authoritarian.”

Anthropic responded that its Claude chatbot will not feature ads. While the two companies differ in their approaches to AI safety and usage policies, this public spat over advertising highlights the intense struggle among AI giants to balance commercialization with user experience.

Roger Luo said:Beyond a marketing skirmish, this clash highlights the fundamental industry dilemma: balancing open access with sustainable monetization. The public confrontation between leading players signals the beginning of a deep, competitive exploration into viable business models for large language models.

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(Google Ads Seasonal Adjustment)

Seasonal Adjustment uses historical data. It also employs machine learning. The system identifies recurring seasonal trends. Then it adjusts performance metrics accordingly. This provides a clearer view of campaign results. It removes distortions caused by predictable fluctuations.

Advertisers benefit significantly. They see accurate performance data despite seasonal peaks or dips. This prevents wrong decisions about budgets or strategies. For instance, a sales dip during summer might not mean poor ad performance. Seasonal Adjustment accounts for this. It highlights true campaign effectiveness.

Setting up the feature is simple. It works automatically within Google Ads. No manual configuration is necessary. Reports display both adjusted and original metrics. Users compare these views easily. This helps optimize campaigns year-round.

(Google Ads Seasonal Adjustment)

The update reflects Google’s focus on practical advertiser tools. Seasonal Adjustment handles volatility from holidays or annual events. It ensures performance analysis stays reliable. Businesses maintain better control over ad spending. They avoid misinterpreting temporary changes. Global availability starts immediately. All Google Ads accounts can access it. The feature supports diverse campaign types. It works across search, display, and shopping ads. This consistency helps advertisers everywhere.