Elon Musk Announces Twitter Headquarters Expansion for New User Hub. Twitter CEO Elon Musk revealed plans today for a significant addition to the company’s San Francisco headquarters. A dedicated User Experience Center will be built within the existing building. This center aims to gather direct feedback from people using the platform. Musk stated the goal is straightforward. “We must improve Twitter daily. Listening to users in person is the best way. We need to see their reactions and hear their ideas firsthand,” Musk explained in a company memo.

(Musk announces Twitter headquarters will establish a user experience center)

The new center will provide a physical space for users. They can visit and test upcoming features. They can also report problems directly to Twitter engineers and designers. Staff will observe how people use Twitter. They will note where users struggle. The center will also host small group discussions. These sessions will cover various topics. Topics include new tools and current issues on the platform. Twitter hopes this leads to quicker fixes. It should also help create features users genuinely want.

(Musk announces Twitter headquarters will establish a user experience center)

Construction inside the headquarters starts immediately. The company expects the User Experience Center to open before the end of this year. Initially, a small team of researchers and designers will run the center. Twitter plans to invite selected users first. Later, it will open appointments to more people. The center will operate weekdays. Specific sign-up details will follow soon. Musk emphasized this move signals a shift. Twitter wants its development process closer to its community. The company believes this direct interaction is vital. It will help make Twitter work better for everyone.