Businesses are finding new ways to bring attention to their older content. Facebook offers a powerful tool for this. Many companies have valuable evergreen posts that still hold relevance but get little traffic over time. With smart use of Facebook, these posts can find new audiences.

(Strategies for Using Facebook to Drive Traffic to Older, Evergreen Content)

One key strategy is to share old content regularly. Do not just post it once and forget it. Re-share the same article or guide every few months. Change the headline or image each time to keep it fresh. This helps reach people who missed it the first time.

Another method is to turn old posts into short videos or image carousels. Facebook users often scroll quickly. Visual content stops them in their tracks. A quick tip from an old blog or a key quote turned into a graphic can spark interest. Always include a clear link back to the full piece.

Facebook Groups also help. Join groups related to your topic. Share your evergreen content when it fits the discussion. Do not spam. Only post when it truly adds value. People in niche groups trust helpful advice and will click through.

Paid promotion works well too. Boosting an old post costs less than creating new ads. Target people who liked similar content before. Even a small budget can bring steady clicks over time.

Timing matters. Post when your audience is most active. Use Facebook Insights to find those hours. Consistency builds habit. If followers know you share useful tips every Tuesday, they will look for them.

(Strategies for Using Facebook to Drive Traffic to Older, Evergreen Content)

Engagement keeps the momentum going. Reply to every comment on these reposts. Ask questions to start conversations. The more interaction a post gets, the more Facebook shows it to others.