**FOR IMMEDIATE RELEASE**
(Optimizing Your Facebook “About” Section for Search Engines and Users)
**Businesses: Fix Your Facebook About Section Now. Help Customers Find You.**
CITY, STATE – MONTH DAY, YEAR – Many businesses miss a big chance on Facebook. Their “About” section is empty or messy. This hurts them. People searching online cannot find them easily. Search engines like Google also struggle. A good About section fixes both problems.
People use Facebook to find businesses. They search for services near them. They look for hours, phone numbers, addresses. If your Facebook page lacks this information, people leave. They go to your competitor instead. A complete About section keeps them on your page.
Search engines read Facebook pages too. They index them. They use the information in your About section. This helps your page show up in search results. Fill every field in your About section. Use clear, simple language. Describe what your business does. Say who you help. List your location. Include your website link. Add your phone number and email.
Keywords matter. Think about words people type when searching for your business. Use these words naturally in your descriptions. Do not stuff the section with too many keywords. That looks bad. It does not help. Write for people first.
The “Long Description” field is important. Use it well. Tell people more about your business. Explain your story. Share your mission. Highlight what makes you different. Keep it easy to read. Use short paragraphs. This text helps both users and search engines understand you.
Check your contact details. Make sure your address is correct. List your hours of operation. Update this if your hours change. People get frustrated if information is wrong. They lose trust.
(Optimizing Your Facebook “About” Section for Search Engines and Users)
Experts agree. A strong Facebook About section is essential. “It’s your online storefront basics,” says one social media manager. “People often search directly on Facebook. Give them what they need immediately. Make it easy. This builds trust. It brings customers.”