FOR IMMEDIATE RELEASE
(Sony FE 24-70mm F2.8 GM II Lens Wins Best Zoom Lens of the Year Award)
Sony Electronics announces its FE 24-70mm F2.8 GM II lens secured the prestigious “Best Zoom Lens of the Year” award. This recognition comes from the Technical Image Press Association (TIPA). TIPA represents leading photo and imaging magazines globally. The award highlights the lens’s outstanding performance and design innovation.
This second-generation G Master lens sets a new benchmark for professional zoom lenses. It delivers exceptional image quality. It maintains a constant F2.8 maximum aperture across the entire zoom range. This is crucial for low-light shooting and beautiful background blur. Photographers demand sharpness and clarity. This lens delivers both consistently.
Significant improvements define the FE 24-70mm F2.8 GM II. Sony engineers achieved a remarkable 20% weight reduction compared to the original model. The lens is also much smaller. This makes it easier to handle all day. It fits better in camera bags. Autofocus speed is dramatically faster. It is twice as quick as its predecessor. This ensures photographers capture fleeting moments without delay. The lens tracks moving subjects reliably. Four advanced XD Linear Motors power the focus system.
Optical performance is exceptional. New lens elements suppress chromatic aberration and distortion effectively. Images show stunning resolution and contrast. Close-up shooting capability is enhanced. The minimum focusing distance is shorter now. Build quality is robust. It features dust and moisture resistance. This ensures reliability in tough shooting conditions. The lens incorporates a customizable focus hold button. An aperture ring provides direct control. A smooth aperture de-click switch is also included.
TIPA judges praised the lens highly. They noted its “perfect blend of optical performance, portability, and speed.” The panel stated the lens “sets a new standard for professional zoom lenses.” They emphasized its value for demanding photographers.
Sony expresses deep gratitude for this honor. The award validates the company’s commitment to pushing optical boundaries. It reflects Sony’s dedication to meeting professional creators’ needs.
(Sony FE 24-70mm F2.8 GM II Lens Wins Best Zoom Lens of the Year Award)
The award-winning Sony FE 24-70mm F2.8 GM II lens is available now. It is sold through authorized Sony dealers. The suggested retail price is $2,298.00 USD. Photographers seeking a top-tier standard zoom lens should consider this model. It excels for portraits, events, landscapes, and video work.