TikTok Prepares to Roll Out New “Creator Fan Stratification Operation” Tool. The platform is testing a feature designed to help creators categorize followers for better engagement. Sources say the tool will allow users to group audiences based on activity levels, interests, and demographics. This move aims to streamline content strategies while boosting creator-fan interactions.
(Tiktok May Launch The ‘Creator Fan Stratification Operation’ Tool)
The feature, currently in internal trials, could launch globally by late 2023. It will let creators sort followers into tiers like “active supporters,” “casual viewers,” or “niche interest groups.” Creators may then tailor posts, livestreams, or promotions to specific segments. Early tests suggest the tool could improve content relevance and reduce spammy outreach.
A TikTok spokesperson confirmed development is underway. “We’re exploring ways to empower creators with smarter audience insights,” they said. “This tool prioritizes meaningful connections over generic metrics.” The company emphasized that fan categorization will remain private to protect user privacy.
Analysts note the tool aligns with TikTok’s push to retain top creators amid rising competition. Platforms like YouTube and Instagram have introduced similar analytics upgrades. TikTok’s version, however, focuses on simplifying segmentation without requiring technical skills. Creators can auto-generate labels or manually adjust groups.
The tool may also integrate with TikTok’s existing Creator Portal for education. Workshops on using fan tiers effectively are reportedly in planning. Feedback from early testers highlights benefits for niche accounts. Small creators, for example, can identify loyal fans to monetize via subscriptions or merchandise.
No official launch date is confirmed. The company plans gradual regional testing before a full release. Updates will follow based on creator input. TikTok’s blog will share guidelines once the feature goes live.
(Tiktok May Launch The ‘Creator Fan Stratification Operation’ Tool)
TikTok, owned by ByteDance, is a leading short-form video platform with over 1 billion monthly users. It prioritizes tools supporting creator growth and audience engagement. The app is available in 150+ markets, with headquarters in Los Angeles and Singapore.